BENEFIT NIGHTS
These events not only give back to the community but also drive sales during the evening daypart. I developed a master spreadsheet with 3-5 contacts for each of our 121 restaurants, facilitating bi-yearly mailers and communications to organizations. DRM’s goal is for each restaurant hosts a minimum of 2 benefit nights annually, enhancing community engagement and impact.
Intranet Benefit Night Page (internal reference for restaurants )