As DRM's creative lead for the catering program, I oversee diverse initiatives including B2B mailers for various seasons such as graduations and holidays. I specialize in crafting custom in-store elements to enhance catering visibility within our restaurants. I manage all aspects of DRM's catering presence on our external Wordpress site.

I successfully executed the grand openings of 8 restaurants, overseeing the development of comprehensive grand opening plans, in-home mailers, and additional promotional materials.

I lead DRM’s benefit nights initiative, where Arby’s donates 10% of sales to support non-profit 501C organizations focused on childhood hunger, leadership, or career readiness.

Arby’s was the official food partner for the Green Bay Packers during the 2021, 2022, and 2023 NFL seasons. I contributed to the creation of digital ads for social media and Packers.com, and led the creative development of a 30-second spot that aired in Lambeau Field on game days in 2022 and 2023. Additionally, DRM Arby’s locations partner annually with the Cornhusker State Games in Lincoln, NE. For this event, I designed both digital and print advertisements for their event program

I resize and design custom promotional elements for our electronic readerboards, billboards, external site, and DRM-only POP elements.

I supported our HR team with various external initiatives, including